It looks like the Dell Rewards have been “refreshed” or “reset” – meaning if you’ve previously “claimed/purchased” these rewards using ARP, you can now purchase them again!
To claim, go to the Marketplace, here:
https://na.alienwarearena.com/marketplace/?type=dellReward
These Dell Rewards are basically “store credit” that can be used to buy stuff from Dell.com.
Note: you must use the same email between your Alienware Arena Account for your Dell.com Account.
Also, it looks like the ARP-to-Dell Reward exchange range has also been updated:
600 ARP = $10 Dell Rewards
1150 ARP = $20
1650 ARP = $30
2100 ARP = $40
p.s. does anyone know if there is a schedule for when Dell Rewards will reset again?